Top 10 Bing Ads Features You Should Be Using in 2025

Microsoft Advertising, formerly known as Bing Ads, is a strong platform that digital advertisers should not ignore if they want to diversify their paid advertising strategy in 2025. Bing Ads gives you access to a sizable audience base thanks to its relationships with Yahoo and AOL and its monthly total of over a billion unique PC users. Making use of the most efficient and recent Bing Ads capabilities is essential if you want to optimize the success of your campaigns. The top ten Bing Ads features for 2025 that will increase traffic, ROI, and campaign success are covered in detail in this post.

1. Extensions of Actions

One of the most useful Bing Ads extensions out there right now is Action Extensions. Users are encouraged to act right away by these clickable icons, which include “Book Now,” “Get Offer,” and “Sign Up.”

Why Make Use of Them?

• Boost user involvement
• Boost the click-through rate, or CTR.
• Customize CTAs to meet particular advertising objectives.

You can encourage viewers to convert even before they reach your website by using these extensions with your advertisement.

2. Responsive Search Ads (RSAs)

RSAs maximize relevance and engagement by dynamically modifying your ad combinations according on user behavior. Microsoft Advertising evaluates different combinations of your headlines and descriptions to determine which ones work best.

Benefits

• Increased relevancy of the ads
• A higher quality score
• Over time, improved campaign performance

RSAs are essential if you want to remain competitive in 2025.

3. Local Inventory Ads

Local Inventory Ads (LIAs) are revolutionary for physical retail firms. These advertisements assist in increasing foot traffic by providing local shoppers with real-time inventory information.

Key Features:

• Show local availability and store details.
• Reach out to customers with high intent.
• Increase in-store revenue

Local inventory ads work particularly well during flash sales or seasonal promotions.

4. Multimedia Ads

Multimedia advertisements, which are displayed at the top of Bing’s search engine results pages, were first introduced as a visual enhancement to conventional text advertisements. They feature headlines, CTAs, and excellent photos.

Why They Work:

• A visually appealing layout
• high rates of click-through
• exclusive placement at the top of the page

These advertisements are ideal for raising brand awareness or showing products.

5. Audience Targeting

By 2025, Microsoft Advertising will have enhanced audience targeting capabilities thanks to interfaces with Microsoft customer data and LinkedIn.

Choices Available:

• Audiences inside the market
• Personalized audiences
• Targeting LinkedIn profiles

Your ad expenditure will be more efficient now that you can precisely target and segment specific markets.

6. Automated Bidding Strategies

The automatic bidding tactics of Bing Ads have significantly improved with machine learning at the forefront.

Important Techniques:

• Cost-Per-Acquisition (CPA) target
• Increase the Number of Clicks
• Improved Cost-Per-Click (CPC)

By letting Bing’s AI manage bidding based on real-time data, you can effectively scale your campaigns while keeping costs under control.

7. Conversion Tracking and Offline Conversions

Although Bing Ads has advanced conversion tracking by permitting offline conversion monitoring, conversion tracking is still very important.

Benefits

• Record retail visits, phone conversations, or CRM changes.
• Find out how well your ads are performing overall.
• Improved tracking of ROI

Tracking and optimizing in-person encounters is now simpler than ever, thanks to products like Microsoft Clarity and connections with CRMs like Salesforce.

8. Ad Customizers

Ad customizers let you make dynamic text ads that alter according to countdown timers, audience activity, device, and location.

Examples of Use:

• Show customized messages
• Encourage time-sensitive deals.
• Boost the relevancy of your ads

E-commerce, tourism, and any other company with often shifting inventory or specials would find this function very helpful.

9. Sitelink Extensions

Even though Sitelink Extensions are a vintage feature, they are still crucial in 2025. They let you include several links beneath your advertisement that take visitors to other sections of your website.

Benefits

• Boost CTR
• Provide additional options for navigation
• Emphasize important pages like as contact forms, testimonials, and prices.

Sitelinks enhance the interactivity and usability of your ads when used in conjunction with other Bing Ads extensions.

10. Microsoft Audience Network

The Microsoft Audience Network (MSAN) extends your ads beyond Bing SERPs to high-quality, brand-safe sites across Microsoft’s ecosystem, including MSN, Outlook, and Edge.

Why It’s Powerful:

• Reach more users with native placements
• AI-driven audience segmentation
• Retarget users across the web

MSAN provides great opportunities for brand storytelling and awareness campaigns, especially when paired with visual formats.

Final Thoughts

As Bing Ads continues to evolve, staying updated with the latest Bing Ads features is critical for advertisers who want to stay competitive in 2025. Whether you’re aiming for increased conversions, higher engagement, or better ROI, using these top 10 tools and enhancements will set you up for success.

Remember, successful advertising isn’t about choosing between Google and Bing—it’s about using each platform’s strengths. Bing Ads offers unique targeting, often lower CPCs, and valuable features like Action Extensions and Local Inventory Ads that can transform your paid search strategy.