GlacierPro Equipment, a B2B supplier of commercial refrigeration units in Alaska, wanted to expand its reach beyond Google and tap into an older, business-focused demographic.
Bing campaign achieved 0.12% CTR
Lead quality improved by 45% compared to Google
Generated 36 qualified B2B leads in the first month
Social shares by network
Challenge
They had never run Bing Ads before and were unsure how to reach decision-makers effectively while keeping lead costs down.
Solution
We launched a highly targeted Bing Ads campaign focused on commercial and industrial refrigeration keywords. The strategy included device targeting, schedule-based bidding, and ad copy tailored to facilities managers and business owners.
Results
Bing campaign achieved 0.12% CTR
Lead quality improved by 45% compared to Google
Generated 36 qualified B2B leads in the first month
From The Client
"We didn’t expect Bing Ads to outperform Google in some areas, but Ak Badhak LLC proved it can work with the right strategy. Fantastic job!"